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The new logo for DC Entertainment, introduced May 17, 2016 (Image Credit: DC Entertainment)
The new logo for DC Entertainment, introduced May 17, 2016 (Image Credit: DC Entertainment)

New logo will appear on DC Comics and all television/movie productions

Well, this is a bit of a surprise. DC Entertainment has announced that when their comic book series, REBIRTH, launches next week, it will bring with it a brand new logo for the company.

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REBIRTH is billed as a sort-of “soft reboot” of the DC universe, bringing the NEW 52 universe back into continuity with the DC universe of old. Fittingly, it will first appear in print on DC UNIVERSE: REBIRTH SPECIAL #1, releasing on May 25.

But the new logo will affect far more than just DC Comics. It’s the new brand identity for DC corporate, meaning all DC productions will carry it. The announcement from DC states that the “new DC branding will be introduced immediately on various digital platforms, including DC websites, social media channels, DC All Access webseries, and DC All Access app and will continue to rollout worldwide across all DC content and products.” Meaning we may very well see it at the end of tonight’s all-new episode of The Flash.

As you can see from the picture below, the new logo is primarily a throwback to the DC Comics logo of the early 1970’s, with a bit of the 2005-2012 logo mixed in:

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DC Comics logos through the years, from 1940 to 2012.
DC Comics logos through the years, from 1940 to 2012.

Here’s how DC Entertainment Senior Vice President of Marketing and Global Franchise Management Amit Desai described the new logo:

“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media.  DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols. The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”

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Like it or love, we’d all better get used to it. We’re going to be seeing this logo each week at the end of our Arrowverse shows, in print at the comic book store, and in theaters for years to come.